Director eCommerce needed at Vertrue in Norwalk CT

Develop and implement cohesive online revenue generation strategy including but not limited to advertising, sponsorship, directory, lead generation and practice management

ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:

Work closely with IT to build Directory Management tools


Create and maintain budgets, sales projections, cost per new customer analysis, and marketing performance metrics.


Select and implement ad serving technology for all sites and communities


Manage and optimize site revenue opportunities – affiliates, physicians, advertisers


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