The Online Marketing Manager, Rental Car Vertical will be responsible for the management and growth of all online marketing and optimization of Rentalcars.com. Secondary responsibilities will be marketing support for online brands Breezenet and Airportrentalcars.com.
Online marketing responsibilities include but are not limited to:
* Management and optimization of paid search campaigns
* Drive improvement of contribution per visitor through SEO enhancements and path conversion improvements
* Prospecting, negotiating and signing of new distribution partnerships
* Implementation, optimization and daily management of existing advertising partnerships
* Daily and weekly analysis and management of campaign performance to exceed volume and ROI targets while managing to a fixed advertising budget
* Manage and analyze performance of email channel - implement and test changes to content, template, list segmentation and delivery
* Creation of reporting templates for management and ad hoc
* Monitor the competitive landscape, testing new approaches and adopting best-practice strategies
For more information, click here.
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