RESPONSIBILITIES:· Coordinate account specific promotions:- Assess account/sales team initiated concept/idea for fit with brand strategy;- Coordinate with brand group and supply chain to validate costs/feasibility/timing;- Develop consensus and generate RCE (Rough Cost Estimate).· Develop sales presentations and trade plans; work collaboratively and have ongoing communication with the Customer Strategy, Field Sales and Brand teams to:- Develop the product “story”, integrating category and consumer data, - Outline key elements of trade plan (product distribution objectives, placement, pricing & promotion),- Review and coordinate pricing and promotion guidelines, - Analyze impact of promotions and communicate accordingly.· Develop special packs that meet brand objectives and account requirements· Collaborate with Sales, Marketing, Supply Chain, and Customer Strategy to develop and coordinate account specific items/SKU’s; forecast and track retailer requirements for promotions, displays and special packs.
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