Develop and implement cohesive online revenue generation strategy including but not limited to advertising, sponsorship, directory, lead generation and practice management
ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:
Work closely with IT to build Directory Management tools
Create and maintain budgets, sales projections, cost per new customer analysis, and marketing performance metrics.
Select and implement ad serving technology for all sites and communities
Manage and optimize site revenue opportunities – affiliates, physicians, advertisers
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